Dinah Fried is a designer, educator, and partner at Small Stuff, a New York City-basedstudio that uses design to engage, empower, and educate across print, screen, and space. At Small Stuff, Fried has worked with organizations of all shapes and sizes, among them Lincoln Center for the Performing Arts, General Electric, Brooklyn Law School, MASS Design Group, and Other Half Brewing Co.

She began her career as a project manager in Pentagram’s New York office, working with clients including the World Trade Center and the Museum of the City of New York. She went on to join HarperCollins as a design editor for the visual books imprint. Fried later worked as a design fellow at Chronicle Books in California, and published the award-winning visual book, Fictitious Dishes (HarperCollins, 2014).

Her work has been recognized by the AIGA, the Type Directors Club, and 50 Books / 50 Covers; it has been featured in The New York Times, The Guardian, The New Yorker, the Huffington Post, and on NPR. Fried was profiled in Graphic Design USA as a “Person to Watch.”

Fried is an adjunct faculty and critic at the Rhode Island School of Design (RISD), and a graduate thesis advisor at Pratt Institute. She holds a BA in English from Tufts University and an MFA in Graphic Design from RISD. 


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